I’ve worked on email campaigns that brought in 10,000+ leads, reopened cold contacts, and quietly drove thousands in revenue — and none of them were built around gimmicks. Just clear strategy, sharp writing, and thoughtful timing.

Whether it’s a welcome series, a monthly newsletter, or a drip campaign tied to lead activity, I focus on making every email feel intentional — and making every open actually count.

What I Focus On:

Audience-First Strategy
Every campaign starts with who it’s for. That means relevant timing, clear messaging, and a cadence that fits — not just another send on the calendar.

Clean Layouts, Built for Mobile
Whether it’s opened at a desk or on a phone, it needs to look sharp. I use layouts that keep things easy to read and quick to act on.

Copy That Knows What It’s Doing
From subject line to signoff, every word has a job. I write emails that feel human, stay on brand, and guide the reader toward action — without sounding like a pitch.

Automation That Saves Time
Welcome emails, check-ins, re-engagements — I build sequences that handle the follow-up for you, without making it feel robotic.

Smart Segmentation
The more dialed-in your audience is, the better your results. I help organize lists in a way that supports targeting, testing, and personalization.

Clear Reporting and Next Steps
Open rates and click-throughs are just the start. I help look at performance trends over time — what’s working, what’s falling off, and what’s worth adjusting.

Platform Familiarity
Mailchimp, HubSpot, Silverpop — I’ve worked across platforms and can help get the most out of the one you’re using now.